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Sex Sells, But at What Price?

Birds and Bills iStockphoto/ Sabrina Dei Nobili Advertising agencies live by the aphorism that sex sells because it's one of the most basic, driving forces in our lives. Getting it, however, is a...

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Is Play Unique to Mammals?

Question submitted by Ward Danekas of Franklin Grove, Ill.The answer appears to be no. A bird will spend hours tossing a pebble in the air, but it's nearly impossible to discern if it's goofing around...

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According to New Study, fMRI Brain Scans May Predict Your Behavior Better...

Brain Scans Predict Your Behavior Activity in the medial prefrontal region helped UCLA researchers predict which study participants would increase their sunscreen use, even better than the...

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Optimism Is a Brain Defect, According to Functional MRI Scans

Eternal Optimists It'll definitely happen, Cubs fans. Someday. cathyse97 via Flickr Pervasive, persistent optimism is one of those uniquely human traits/flaws — we tend to believe things are better...

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Today in Good Reads: Inside the Mysterious Disorder of the Le Roy High School...

Le Roy, New York Oatka Creek, Le Roy, New York. Wikipedia One of the more bizarre and sad television-news gawkeries in recent memory has centered on the uncontrollable tics of a group of high school...

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Brain Scans Can Reliably Predict Future Behavior, Including Eating and Sex

fMRI NIMH Brain scans can hear our thoughts, make us learn by osmosis and even predict our actions. Now a new study claims that functional MRI scans can reliably judge a person's most basic appetites,...

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We Are All Born Scientists, Study Finds

Experimenting With Bubbles A young human investigates the Young-Laplace equation. Wikimedia Commons Young kids think and learn about their surroundings much the way that scientists think and learn in...

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Science Confirms The Obvious: Teenagers Take More Risks Than Adults

Mammoth Half Pipe John Lemieux via Flickr Teenagers take more risks than younger children and adults, a fact that is borne out by statistics and just plain obviousness. But why? It's not because they...

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New Version of Classic Marshmallow Experiment Upends Original Conclusions

Too Much Anticipation Ethan Nagel, 4 of Rochester, N.Y., participates in a reenactment of the marshmallow experiment at the University of Rochester Baby Lab. J. Adam Fenster / University of Rochester...

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Science Says Sex Addiction Is For Real. Here's How To Diagnose It.

Coupling Wikimedia Commons Tiger Woods, Charlie Sheen and other celebrities with an admitted proclivity for prurient behavior could soon serve as diagnostic case studies: New research shows that sex...

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Why Do Children Think Covering Their Eyes Makes Them Invisible?

Peekaboo I see you. doctorlizardo via FlickrAnyone who has ever engaged in a round of peekaboo with a child has witnessed an adorable yet somewhat illogical behavior that is nearly universally shared...

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Meet Spaun, The Most Complex Simulated Brain Ever

Spaun Learns And Remembers A screen capture from a simulation movie of Spaun in action shows the input image on the right. The output is drawn on the surface below Spaun's arm. Neuron activity is...

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Eye Contact: Not As Persuasive As We Thought

Look At Me When I'm Talking To You! Guido Reni, The Yorck Project via Wikimedia CommonsHere's a lesson straight out of my high school speech class: When making an argument, make eye contact with your...

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Optimism Is a Brain Defect, According to Functional MRI Scans

Pervasive, persistent optimism is one of those uniquely human traits/flaws — we tend to believe things are better than they really are, or that negative consequences…

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Today in Good Reads: Inside the Mysterious Disorder of the Le Roy High School...

One of the more bizarre and sad television-news gawkeries in recent memory has centered on the uncontrollable tics of a group of high school girls in upstate New York. The…

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Brain Scans Can Reliably Predict Future Behavior, Including Eating and Sex

Brain scans can hear our thoughts, make us learn by osmosis and even predict our actions. …

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We Are All Born Scientists, Study Finds

Young kids think and learn about their surroundings much the way that scientists think and learn in advanced experiments, a new study says. They form hypotheses, test them,…

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Science Confirms The Obvious: Teenagers Take More Risks Than Adults

Teenagers take more risks than younger children and adults, a fact that is borne out by statistics and just plain obviousness. But why? It's not because they all have an obsession with danger--they...

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New Version of Classic Marshmallow Experiment Upends Original Conclusions

For four decades, a classic psychological experiment on kids has tested the strength of their wills: Will a toddler eat a marshmallow right now, or hold out for two? It's…

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Science Says Sex Addiction Is For Real. Here's How To Diagnose It.

Tiger Woods, Charlie Sheen and other celebrities with an admitted proclivity for prurient behavior could soon serve as diagnostic case studies: New research shows that sex…

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